Matanzas: Cuba's Cultural Hidden Gem | ViaHero

Matanzas: Cuba's Cultural Hidden Gem

ViaHero · March 23, 2018

The list of things to do in Matanzas for the traveling culture vulture can seem endless. Step off the bus onto these Cuban streets and you’ll feel right at home among the many theaters, galleries, and spontaneous musical performances.

Once you give the article a read feel free to message us directly with any questions about traveling to this Cuban cultural treasure.

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The rich literary and musical history of Matanzas has earned the city the moniker the "Athens of Cuba." Admittedly, the city is not quite the bright shining jewel that it once was: buildings still hold the scars of battles past and dated cars expel clouds of diesel fumes. But if you look under the surface, you will be rewarded with plenty of wonderful things to do in Matanzas! The greatest pleasures are found when you stop looking for traditional sights like big museums and resorts and start asking the locals about the rich events they attend such as theater performances and dance classes.

Ermita de Monserrate things to do in Matanzas Cuba
Ermita de Monserrate Matanzas Cuba

Plaza de la Vigia

This little square is the site on which Matanzas was founded in the seventeenth century and a site of a lot of things to do in Matanzas today. It may not look like much today, but it is surrounded by a number of beautiful historic buildings and locals just hanging out, enjoying the day. On the third Friday of every month (and sometimes other dates) there are spectacular outdoor rumba performances here!

Ediciones Vigia

This specialty book shop publishes its own handmade books. They are crafted in small batches of 200 on handmade paper. Visitors love the atmosphere of this old world book shop. This is one of the best things to do in Matanzas for history buffs and book lovers, not to mention, a signed and numbered first edition is a wonderful souvenir!

Museo Farmaceutico

Founded in 1882, this antique pharmaceuticals museum shows off the early tools of the trade. The displays are carefully crafted with original bottles, jars, mortars and pestles, copper pots, etc. in a beautiful building with a lush green courtyard. 

Sala de Conciertos Jose White

Recently restored to its original glory, this concert hall dates back to 1876 and continues to be one of the top things to do in Matanzas and host some of the best performances in the city. Today most performances feature classical music, but there’s also the occasional danzon or rumba performance as these dances originated in Matanzas.


Look beyond the art supply shop and head back into the courtyard where you’ll find sophisticated artist types sipping strong coffee and reviewing the latest work the Matanzas arts scene has to offer. At night, pop up to the rooftop bar for a cocktail and live music.

Ruinas de Matasiete

This famous drinking spot is housed in an old warehouse facing the bay. The don't-miss thing to do here is the live music on weekend evenings. Drinks and grilled meats are on offer to keep you satiated while you watch the rumba and danzon performances. If you're looking for hidden gems, you'll find many things to do in Matanzas. 

Have more questions about Cuba? Here is a list of local Cuban Travel Experts who can help you or you can message us any questions you have. And before your trip, make sure to check out:


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