Go where the locals go in Cuba. Hire a modern travel agent with ViaHero.

Using a Travel Agency to Go to Cuba: The Pros & Cons

Updated September 6, 2023

Going to Cuba can be overwhelming (what are "Categories of Approved Travel", "Tourist Cards", and "convertible pesos"?).

But working with a travel agent isn’t always the best way to set up your Cuban travel.

Here, we look closely at the pros and cons of using a travel agency to go to Cuba, measured by price, experience, personalization, safety, availability, & authenticity.

#1: Price

Menu in Cuba | CJ Le/Flickr

Pros: Travel agencies are generally in contact with airlines, hotels, and tour groups. Theoretically, they're able to get you discounted rates. 

Cons: First of all, working with a travel agent often comes with hidden fees and commission.

Ideally, trip planners who aren’t paid commission are the way to go—especially if they can also help you budget your itinerary.

Secondly, Cuba has limited internet access. That means that travel agents that don't live in Cuba don't have first-hand knowledge about what's going on—like which attractions are currently open, what places are affordable, and which spots have become tourist traps. That can make your travel to Cuba feel like a cookie-cutter trip. 

#2: Experience

Man in Havana | Diego Gennaro/Unsplash

Pros: Travel agents are known for their trip-planning experience. That means that, in theory, they can recommend plenty of things to do in Cuba. 

ConsMost travel agents rarely travel to Cuba. Even fewer have lived there themselves. Plus, given Cuba's limited internet access, it's tough to get up-to-date info. 

Simply put, you can't beat local knowledge. When you have a local plan your trip, they can share their experience and personalized recommendations. 

Plus, local trip planners have intimate knowledge of all the latest Cuba travel restrictions, including how Americans can travel to Cuba, and how to get a Cuban Tourist Card or Visas

How ViaHero Works

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#3: Personalization

Street in Cuba | Joris Visser

Pros: Travel agencies can offer degrees of trip personalization—generally, you can choose from a list of day trips, lodgings, and guided tours. But this list is limited to agents' companies and connections, which means it can leave a lot out. 

ConsGiven these limits, there's not much room for a truly personalized trip. When you work with a local to plan your trip, they'll create a guidebook based on your interests.  Basically, it's like having a friend in Cuba who designs a trip based around what you want to see and do. 

#4: Safety

Woman in Havana | Persnickety Prints/Unsplash

Pros: Given Cuba's intimidation factor, working with a travel agent can feel like a safe bet. Travelers want to work with someone who knows the country well, and agents can give valuable input. 

Cons: Again, you simply can't beat the insights of someone who actually lives in Cuba. When you work with a local to plan your trip, you'll receive practical Cuba safety tips based on a local's real-life experience. Plus, they'll provide phone support in case you run into any issues. 

What kind of traveler are you?
Let’s face it. People want different things when they travel. Rather than spending hours sifting through blogs and top 10 lists written by people who may have totally different interests than you, why not start by sharing a little about what’s important to you when exploring a new destination?
Select your travel preferences below and let a local travel planner with ViaHero take it from there. Your personalized Cuba recommendations, itinerary, and maps are just a few clicks away.

#5: Availability

Havana | Gerardo Sanchez

Pros: Of course, travel agents will be available to answer questions as you plan your trip. But what about once you arrive? 

Cons: Depending on where you're coming from, Cuba's time difference can make getting a quick answer from an agent difficult—especially if they're busy working with other clients. When you have a Cuban local plan your trip, they'll be in your time zone and available via phone if you need them. 

Local Tip:

Like a travel agent, local trip planners in Cuba can help you get a Cuban Tourist Card or Visa

#6: Authenticity

Pros: If a travel agent specializes in Cuba travel, they'll know about the "top ten list" things to do in Cuba. 

ConsNothing can replace local knowledge. If your travel agent doesn't live in Cuba, they'll create a trip based on what they can research. When you have a local plan your trip, they'll include locally beloved spots and hidden gems that only someone who lives there can know. 

"How did I ever not travel like this?! Ana’s local insight & planning was a game changer. It’s like having a digital concierge, travel agent, and local fixer all rolled into one!"
Sierra, recent ViaHero traveler to Portugal
Sierra, recent ViaHero traveler to Portugal

Conclusion: Have a local plan your trip instead

Woman in Cuba | David Pennington/Unsplash

If you want to see Cuba like a local—not a tourist—work with one to plan your trip. 

Finding a great Cuba travel agency can be difficult because of the specialized nature of Cuba travel

When you work with a local, they'll introduce you to a side of their country that most visitors miss—and help you through the often-confusing process of traveling to Cuba as an American.

Welcome to traveling in Cuba like a local. 

Still have questions about travel to Cuba?
Why not ask someone who lives there? ViaHero connects you with a local to help plan your trip. They’ll create a guidebook based on your personal travel style.
You’ll see a unique side of a destination and travel independently—all while saving time and money in the planning process. Find a local today.

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