From seeing Mount Fuji to relaxing in an onsen, Japan is packed with amazing activities. We believe that locals know best when it comes to their hometown, so we asked Japanese locals about their country's "must-dos". Don't miss out! Check out these 25 must-dos in Japan.
The equivalent of American 99-cent stores, hyaku yen stores are hidden gems located in pretty much every city in Japan. They’re treasure troves for obscure, eccentric, practical, and kawaii (super cute) must-haves, like Hello Kitty dessert forks, porcelain teacups, bubble stickers—all for 100 yen! In other words, hyaku yen stores are great spots to pick up some unique souvenirs. Be on your guard though; one does not simply walk into a 100-yen store and only buy one or two things.
Locals tell us you’ll find incredible ramen throughout Japan—from remote villages to the heart of Tokyo. They say to keep an eye out for inoshishi (wild boar ramen). Le Midi ramen bar in Takayama is well known for this specialty.
If you're hoping to consume a lot of ramen in Japan (a delicious mission we heartily endorse) get tips from a local about where to go. One of our Japanese locals suggests checking out "ramen alley' in Sapporo, especially a place called Teshikaga.
Order a side of gyoza to go with your ramen—it'll bring the whole experience to another level.
Japan is a treasure trove of animation, but Studio Ghibli holds a special place in the Japanese (and the world’s) hall of movie fame. With legendary artist Hayao Miyazaki at the helm, Studio Ghibli’s instant classics like Spirited Away and My Neighbor Totoro give a fantastic insight into Japanese culture. The museum gives you a unique front-row seat to Miyazaki’s endless imagination. One of our Japanese locals called the museum "where Ghibli films come alive."
Whether you go to an onsen (a public bath) or a ryokan (traditional Japanese inn), no Japanese experience is complete without a long, relaxing soak in your birthday suit. Spots like Amagi Yugashima Onsen
Be sure you know what to expect. Our local trip planners can suggest their favorite onsens and let you know what rules you should keep in mind.
Many onsens do not allow tattoos or body piercings.
Known as “Kyoto’s Kitchen”, Nishiki Market a hidden gem where local cooks and restaurants get some of Japan’s best catches and produce, from the ubiquitous tuna and salmon to delicacies like
A “room” about the size of the twin bed you slept in as a kid, a Japanese capsule hotel looks like an invention straight out of a sci-fi movie. A great way to save money in big cities like Tokyo, your personal pod has a bed, lights...and yeah, that’s about it. With styles ranging from rustic country bunk beds to compartments with automatic doors, this is a totally unique way to catch some Z’s while traveling Japan on a budget.
With many sumo wrestlers weighing in at over 300 pounds, to say sumos are heavyweights is an understatement. Part of an ancient Shinto ritual to entertain the gods, sumo matches only last seconds at a time but require insane strength and concentration. Japan’s annual sumo tournaments (basho) only happen six times throughout the year, but seeing these incredible athletes in person is 100% worth it!
With around 200,000 festivals (matsuri) taking place year-round, you can have a jam-packed party schedule anywhere and anytime you visit Japan. For a romantic winter evening under hundreds of fireworks and lanterns, don’t miss the enchanting Chichibu Night Festival; or, if summer nights are more your jam, head over to the Aomori Nebuta Matsuri, where hundreds of mythological creatures parade through the streets.
Get insider knowledge about festivals in Japan from the people who know best—Japanese locals. One of our locals recently recommended checking out the Shimokitazawa Curry Festival, which includes 142 vendors from throughout Japan.
A wildlife sanctuary in northern Japan, the Zao Fox Village is home to undomesticated foxes (kitsune). These adorable creatures sprint in circles around visitors, with some of the more curious foxes will wander pretty close to check you out. For only 1,000 yen ($10 USD), visitors can stroll with fluffy foxes around the park grounds. Best of all, visitors over 12 years old can actually hold and pet baby foxes!
Plan to visit in winter to experience prime fox fluffiness.
Turn your world upside-down in the wisteria tunnels of Kitakyushu, where the brilliant purple-, pink-, and lavender-colored flowers drift lazily from the ceiling. This garden seriously looks like a creation straight from the pages of Alice in Wonderland. Combining Japan’s loves of nature and elegance, the Kawachi Fuji Garden is most vibrant from April to May.
Locals say to purchase tickets beforehand from a 7-11 or FamilyMart (and grab a bento box from 7-11 while you're at it). Access more local knowledge by working with someone who lives in Japan to build your trip.
The sushi in Japan brings a whole new meaning to “take your taste buds on a journey,” and getting that sushi right out of the kitchen on a conveyor belt? Simply magical. Sushi conveyor belts can be found across Japan at
Don't miss out on insider tips—work with one of our locals to build your itinerary. They tell us conveyor belt sushi is a fun and delicious way to keep to your budget. Depending on where you're staying in Japan, they can provide some suggestions for great cheap eats.
On Mikimoto Pearl Island, free diving for pearls is an ancient tradition in Japan, where professional divers (ama
If you don’t want to battle the crowds for a photo of Fuji-san without any people in it, why not venture further into the heart of Japan to see less touristy views of the holy mountain? Whether you prefer the crashing waves of Kumomi Kaigan or the serene waters of Lake
Check out an unexpected place for an amazing Fuji view: Tokyo City Hall. When the conditions are right, this overlooked (and free) spot offers some amazing mountain views.
Home to hundreds of bamboo groves and dozens of temples and shrines (built within the bamboo maze to ward off evil), the serene Sagano Bamboo Forest is a far cry from the bustle of urban Kyoto. Dozens of feet tall, the bamboo stalks make a calming rustling noise—one so well-loved by locals, it’s on the list of “100 Soundscapes of Japan.” Even with the crowds of tourists, it’s easy to let your mind wander with the chanting of nearby monks.
With a reputation of near-mythical proportions, the rice-based sake has been brewed in Japan for almost 3,000 years, getting closer and closer to perfection in the breweries of Sapporo. With nearly 1,500 sake distilleries in Japan, you'll have your pick of world-famous tastes.
Sapporo is also known for beer! Locals recommend fitting a beer festival into your Sapporo itinerary if you're around in the summer—the Sapporo Craft Beer Forest is held in July, and comes highly recommended by our Japanese trip planners. Get more insider tips like this by working with one of our locals to build your trip.
Japan’s Shinkansen, or “bullet train,” reaches up to 177 miles per hour. It shoots past Japan’s snowy peaks and forested hills, with the Tokaido Shinkansen Line bringing you directly within view of Mount Fuji—something you really have to see for yourself. Our Japanese trip planners note that you should buy a Japanese Rail (JR) Pass before your trip—these deeply discounted tickets are for tourists only. Get yours online here.
For a clear view of Fuji-san, sit on the right-hand side of the train if you’re heading south and on the left-hand side if you’re going to Tokyo.
From small streetside shrines to massive temples, Tokyo is packed to the brim with ancient reminders of its spiritual heritage. Screw your courage to the sticking-point and encounter local paranormal legends in a guided ghost tour like the Haunted Tokyo Tour. For a truly eerie experience, get some insider info from one of our locals about going to the haunted Aoyama Cemetery during the season of Obon, during which the dead can most easily cross into the realm of the living.
Incredibly surreal, the rocky outcroppings of Mount Osorezan (AKA “Dread Mountain”) form a maze of holy volcanic springs that bubble yellow and red from high sulfur levels. Only open from May to October, this day trip is perfect for intrepid adventurers looking to go off-the-beaten-path in Japan. It's especially awesome during the Osorezan Taisai, a summer festival where blind mediums channel the spirits of the dead.
A well-known feature of Shinto shrines across Japan, thousands of small wooden blocks (ema) hang from fences and walls. Visitors from all over the world are welcome to make an offering and write a prayer or wish on an ema, which are seen by the spirits, or kami. With so many incredible things to do in Japan, this is a unique opportunity to reflect on your Japanese adventures (and to wish to come back again soon).
If you happen to be in Osaka, locals note that you won't find as many shrines as Kyoto or Tokyo—but if you head to Orange Street, you'll find some truly beautiful ones.
Hop on a boat to Toyama Bay and join the cephalopod squad! During the day, the mysterious firefly squid (Hotaru Ika) dive deep into the ocean, only resurfacing at night to mate. Glowing an astounding electric blue, the firefly squid appears during Hotaru Ika season (from March to June). Take in the sight of the otherworldly blue, then pop over to the Hotaru Ika Museum to try some firefly squid sushi or candy.
Temple lodgings, or shukubō, are perfect for once-in-a-lifetime overnight trips for pilgrims and curious travelers alike. While visitors always must respect the sacred temple space, monks highly encourage travelers to participate in temple activities like prayer and meditation. Few temples offer such accommodations, but with prices only $50-90 a night, making space in your Japanese itinerary for this overnight is easy and affordable.
A sacred pilgrimage spot of Shingon Buddhists, visitors to holy Mount Koya enjoy the quietness and solitude of the forest, eventually wandering to
At Japan’s mega Pokemon Center in downtown Tokyo, it’s time to relive your childhood fantasies and reenter the world of Pokemon! With super cute Pikachu plushies and rare Pokemon paraphernalia, it’s no small choice to select your Pokemon to carry around your Japanese travels (just in case someone challenges you to a Pokebattle).
Tokyo’s Robot Restaurant features gigantic robots, pumping bass, and laser shows—if this is what the future is like, we’re all in! Women in glitzy bikinis steer four-legged robots while dodging lasers in an epic battle/dinner show. If Robot Restaurant sounds like a sensory overload, you’re absolutely right—even though Japan is very family-friendly, this technicolor robot-dinner-theatre is best for the grown-ups.
Get local advice about popular spots by connecting with someone who lives in Japan. The Robot Restaurant definitely provides kaleidoscopic fun, but ViaHero locals tell us you'll pay extra for drinks at this tourist hotspot: "The kind of price you'd see at baseball games."
You might have been a pro at Koopa Troopa Beach (or even Rainbow Road), but your true Mario Kart skills come to the fore in a MariCar race in Tokyo. While drivers can’t actually throw exploding Koopa shells, racers can push their cars to around 50 miles an hour while wearing the costumes of their favorite characters. Technically more of a tour than a race, it’s still your chance at gaming glory.